From concept to creation, Obviously Young and Brilliant (OYAB) continues to push the limits to spread a lifestyle of excellence. It was during the Taste of Chicago in the summer of 2009 that Narvell Benning and friends came up with the idea of creating t-shirts to spread a friendly, yet competitive message. It wasn’t until he sat down to brainstorm, that this initial idea blossomed into something much more powerful and at 3:45am on July 20, 2009, Obviously Young and Brilliant became a reality. From that point on, he began stirring up curiosity by adding the hashtag #OYAB to social media, sprinkling it among comments and posts. This small buzz had the social media world wondering, “What is OYAB?” On January 31st, 2012, the first set of t-shirts were released and even in their infancy, sold out in only two hours. Word was beginning to spread about the meaning behind OYAB and people knew he was onto something special. OYAB is a brand for all people! It is not defined by age, race, gender, beliefs, or background; but rather demonstrates that brilliance exists in everyone. Therefore, the goal was to provide a product that reflects this movement with a constant reminder to be brilliant in all you do.